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HSBC, World Economic Forum

Another year, another WEF, Davos. The overriding theme this year was sustainability within the finance sector. Tasked with weaving sustainability throughout the scheme from initial contact at street level to the small details within the interior. The retail treatment of the windows using sustainably sourced card depicting the whole world from forest to city, was continued with small box frames throughout the interior. Reusing existing furniture from previous shows, recycled cups & glass instead of plastic wherever possible helped support the overarching message.

Skills: Design Direction, 3D Visualisation & Technical Drawings

images courtesy of 2LK design

rachel poole creative. All rights reserved.